He left BMW to start a next-generation car company, with high-end design and eco-friendly. He worked in the car industry for 20 years. He realized a new business model was needed to get cost of development down. Fisker Automotive has taken the time to development to be less than 5 years and $1 billion. Usually hundreds of millions are spent on building a factory before the cars are produced. They decided to spend all their money on the design, not on a factory. So their development costs are low
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